Dress for the occasion with Beloved!
We are a retail women's formalwear store in Central Illinois. We are dedicated to helping every woman you look her best. Skip the online ordering & returns, try on at Beloved in Morton!
NEW Bridal Outlet in Morton!
Shop hundreds of wedding dresses from well known dress designers! With our bridal pricing starting at $499, you're sure to find the dress of your dreams at a seriously low price!
Designer Wedding Dresses
Seriously Low Prices!
A Dress for Any Occasion
Weddings, Galas, Dances or Cruises - we have a dress for you!
Bridal Outlet
It's time to save BIG on your wedding dress! Shop our designer gowns and save up to 90%!
Our bridal collection has it all! From simple & timeless to elegant lace to bold sparkle, your dress is here!
Wide Selection
Elegant Designs
Comfortable Fit
Confident Look
Budget-Friendly
We can help you find the perfect dress for any special occassion; whether it's your wedding, a gala or the wedding on your son or daughter!
Look Your Best!
Bridal Outlet Appointments - Reserve Your Time Below
Our Services
Feel Your Best!
- Shop today and get the dresss you need to feel empowered and beautiful for any special event! BRIDAL OUTLET $499 - $1,299 FORMAL GOWNS
- Pricing: $130 - $615
- SEMI-FORMAL DRESS
- Pricing: $55 - $120
- WE ALSO CARRY...
- Jewelry & Accessories
- Boomba Boost Bust Cups
- Boomba Body Tape
- Boomba Shapewear
Wide Selection
Our wide selection of formal wear & wedding dresses offers options that you won't find anywhere else, and it's constantly growing.
Quality Craftsmanship
We value quality craftsmanship and excellent customer service, so you can enjoy comfort and confidence.
Empowerment
We strive to empower women to feel their best and make sure that every customer is satisfied with their chosen dress.
Special Events
At Beloved, we are proud to help women look their best no matter what your special occasion is. We are here to help you feel amazing!
Be the first to know!
Register now to enjoy exclusive member discounts and notifications of new arrivals to make it easy to find the perfect dress.